Lucid is the future of sustainable mobility, designing electric cars that further reimagines the driving experience.
Zack helped design their web experience as well as establishing them a robust design system
Team
Natalia Herrera - CD
Zack Bonds - Sr Designer
Setting new standards
Whether it's the sleek typography or the minimalist product photography, ONA's brand identity design resonates with a discerning audience seeking sophistication in every aspect of their lives.
Expressing your style
At the heart of ONA's brand identity design lies a commitment to understated elegance and timeless sophistication. The minimalist black and white color scheme serves as a hallmark of the brand, embodying a sense of refinement and modernity.
